The study conducts a survey based on a structured questionnaire to collect information about the demography, physical and online shopping in bangladesh and online shopping attitude of the people residing in Dhaka – the capital city of Bangladesh. Next, the paper conducts online shopping in bangladesh using binary logit, integrated choice, and online shopping in bangladesh (with generalized ordered logit kernel) frameworks to understand the heterogeneity of online shoppers and the impact of online shopping on physical shopping behavior.

The rest of the paper is organized as follows. The next section reviews the literature on online shopping adopters and their impact on physical shopping engagement. Section 3 presents the data and methodology. Section 4 presents the findings from the online shopping in bangladesh. Section 5 concludes the paper.